experience · 25+ years

Experience

Creative technology-focused software engineer with 25+ years of experience building frontend systems, content infrastructure, and platform tooling. Currently modernizing Adobe's documentation platform with full-stack TypeScript, Node.js, serverless architecture, and AI-augmented development workflows.

work history

Senior Frontend Developer

current
Endava (Adobe Experience League)
Nov 2021 – Present

  • Led migration of Adobe's Experience League from legacy Vanilla JS to AEM, improving multilingual content accuracy and editorial workflows at scale

  • Expanded to full-stack scope in 2025: Node.js and TypeScript tooling, serverless architecture, GitHub Actions CI/CD pipelines, and cross-domain API integrations

  • Uses AI coding tools as part of daily development, maintaining a custom IDE workflow that structures complex implementation into reviewable steps

Digital Director / Creative Technologist

Ogilvy & Mather
2016 – 2017

  • Led digital strategic planning for Coca-Cola, Pfizer, Claro, Allianz, Dunkin Donuts, and others

  • Guided teams in building campaigns and adopting digital-first processes

Creative Technologist Director

Sancho BBDO
2010 – 2016

  • Drove digital transformation, innovation teams, and prototyping initiatives

  • Oversaw production teams, delivering scalable and creative digital campaigns

Independent Consultant & Freelance Developer

Self-employed
1997 – 2021

  • Provided consulting, development, and technical leadership to agencies, NGOs, enterprises, and public institutions

  • Brincabrinca Ltd (Co-Founder, 1997-2005): founded and ran a digital products studio

  • Nullun (2008-2021): operated as an independent creative technology practice

  • Notable clients: WWF Colombia, Banco Aliadas, La Cápsula, Colombian public institutions, and political campaigns

skills

What I work with

TypeScript & Node.jsReact & JavaScript frameworksServerless architecture & CI/CDAI-augmented development workflowsCross-domain API integrationsContent infrastructure & documentation platformsWeb Security & AccessibilityPerformance optimizationStrategic thinkingTechnical-creative translation
education
Holberton School
Full Stack Software Engineering
2019–2021
recognition
Three Bronze Lions · Cannes
Three Bronze Lions at Cannes for campaigns including Run for Your Balls (Media), VoiceBank (Cyber), and Lions Earth is Saying (Social & Influencer).