Experience
Creative technology-focused software engineer with 25+ years of experience building frontend systems, content infrastructure, and platform tooling. Currently modernizing Adobe's documentation platform with full-stack TypeScript, Node.js, serverless architecture, and AI-augmented development workflows.
Experience
Senior Frontend Developer
Endava (Adobe Experience League) • Nov 2021 – Present
Led migration of Adobe's Experience League from legacy Vanilla JS to AEM, improving multilingual content accuracy and editorial workflows at scale
Expanded to full-stack scope in 2025: Node.js and TypeScript tooling, serverless architecture, GitHub Actions CI/CD pipelines, and cross-domain API integrations
Uses AI coding tools as part of daily development, maintaining a custom IDE workflow that structures complex implementation into reviewable steps
Digital Director / Creative Technologist
Ogilvy & Mather • 2016 – 2017
Led digital strategic planning for Coca-Cola, Pfizer, Claro, Allianz, Dunkin Donuts, and others
Guided teams in building campaigns and adopting digital-first processes
Creative Technologist Director
Sancho BBDO • 2010 – 2016
Drove digital transformation, innovation teams, and prototyping initiatives
Oversaw production teams, delivering scalable and creative digital campaigns
Independent Consultant & Freelance Developer
Self-employed • 1997 – 2021
Provided consulting, development, and technical leadership to agencies, NGOs, enterprises, and public institutions
Brincabrinca Ltd (Co-Founder, 1997-2005): founded and ran a digital products studio
Nullun (2008-2021): operated as an independent creative technology practice
Notable clients: WWF Colombia, Banco Aliadas, La Cápsula, Colombian public institutions, and political campaigns
Skills
Education & Awards
Full Stack Software Engineering (2019–2021)
Recognition
Three Bronze Lions at Cannes for campaigns including Run for Your Balls (Media), VoiceBank (Cyber), and Lions Earth is Saying (Social & Influencer).